The United Kingdom’s advertising regulatory body, the Advertising Standards Authority (ASA), determined that a promotional piece from Betfred breached responsible gaming advertising regulations. This judgment follows grievances regarding the advertisement’s display on the well-known Minecraft gaming channel, PrestonPlayz, on the Roku streaming service, a channel recognized for its sizable young viewership.
The promotional content in question showcased Betfred’s live casino, attracting viewers with a variety of slot and card games. Complainants contended that broadcasting a gambling advertisement on a channel like PrestonPlayz, with its potential for a substantial underage audience, was unsuitable.
In its response, Betfred asserted that it adhered to advertising protocols and implemented measures to prevent its advertisements from reaching minors through its media agency. These measures encompassed the utilization of addressable TV and audience targeting.
Nevertheless, while Roku mandates user registration and confirmation of being over 18 to access content, the ASA voiced apprehensions about the efficacy of such age verification techniques. They highlighted that individuals can misrepresent their age or share accounts with underage users.
The United Kingdom’s Advertising Standards Authority (ASA) determined that a recent Betfred advertisement, though intended for grown-ups, bore excessive resemblance to material created for youngsters and could entice underage spectators. This is not a solitary occurrence. The ASA has been taking strict measures against gambling promotions, especially those that obscure the boundaries with content appropriate for children. They recently censured Mecca Bingo for an Instagram update showcasing Baga Chipz, asserting it recklessly connected wagering with self-worth. Another instance involved a Betfred message featuring pugilist Anthony Joshua, whose fame among youths raised concerns for the ASA. Following this judgment, Betfred has been cautioned to guarantee its advertisements do not surface in venues where a substantial segment of the viewership is below 18 years of age.
