888 Holdings has partnered with a quintet of seasoned professionals to establish 888Africa, a collaborative enterprise poised to introduce the renowned 888 wagering brand to regulated African territories. While initially maintaining a minority interest, 888 Holdings retains the prerogative to augment its ownership of 888Africa to full control progressively. The agreement stipulates that 888Africa will remit licensing fees to utilize the 888 brand and technological framework, but will customize its product portfolio and gaming options specifically for the African player base. Spearheading this initiative is a group of accomplished executives hailing from prominent entities such as The Stars Group and Editec Online, encompassing Christopher Coyne, Andrew Lee, Alex Rutherford, Ian Marmion, and Helen Scott-Allen. 888Africa aspires to roll out its operations across four markets during 2022, contingent upon securing the necessary regulatory clearances. Itai Pazner, Chief Executive Officer of 888 Holdings, conveyed his enthusiasm regarding the undertaking and the adept team assembled for 888Africa.
A fresh collaborative enterprise, known as 888Africa, is introducing 888’s premier online wagering and gaming system to the expansive and flourishing African market. This endeavor aspires to attract a multitude of new subscribers throughout the continent. This collaborative framework enables the organization to invest in an ambitious, rapidly expanding company while sustaining its emphasis on its primary operations and crucial strategic territories.
Christopher Coyne, the head of 888Africa, expressed, “We are thrilled to collaborate with 888 to establish 888Africa. Leveraging our team’s vast expertise and regional market insights, we aim to become a dominant player across regulated sectors in Africa. The alliance with 888 will provide us access to a globally recognized brand and platform, reinforcing our belief in accomplishing our ambitious objectives.”
