Aussie Apple Athletics (AiA), the sports wagering division of Prevention Insurance.com, is entering the Australian market through a substantial equity investment in the media firm The Leg Up Australia (TLU). AiA will acquire a 45% ownership stake in TLU, initially investing $75,000 AUD (roughly $50,000 USD) and supplying considerable marketing assistance, featuring a fresh ad campaign debuting in late July 2023.
TLU, renowned for its equine racing reporting, possesses a strong digital footprint with approximately 100,000 active subscribers across its social media channels, supplementing its current broadcast and wagering subscription offerings. This collaboration will grant AiA instant entry to a sizable and dedicated following of Australian racing enthusiasts.
Blake Johnston, Chief Operating Officer at The Leg Up Australia, conveyed his excitement regarding the alliance, remarking, “We are thrilled to unveil our partnership with Apple Athletics, and we anticipate collaborating to expand the enterprise within Australia and internationally. Leveraging our vast expertise in the horse racing sector, we are certain that our knowledge and perspectives will be indispensable to the organization.”
AiSs Chief Executive, Jeremy Samuel, expressed his excitement for the Leg Up Australia project. He remarked, “It’s a remarkable endeavor, and we are pleased to collaborate with them. Our backing will not only assist their activities but also elevate the visibility of this crucial area in both Australia and the United States.”
On a separate note concerning wagering, the Victorian government revealed its intention to introduce more stringent gaming regulations by 2024. These actions encompass modifications to the operational timeframe of betting establishments.
