BtoBet, a subsidiary of Aspire Global, has broadened its reach in Latin America through a collaboration with William Hill in Colombia. This agreement entails BtoBet providing the technology for William Hill’s sports wagering operations within the nation. It’s important to remember that Aspire Global finalized the acquisition of BtoBet in September.
This alliance is significant for both entities. Aspire Global views it as a means to strengthen its standing as a frontrunner in the Latin American market, especially in Colombia. Their Chief Executive Officer, Tsachi Maimon, stressed that this arrangement showcases the robustness of their offerings and creates opportunities for them to penetrate additional regulated markets worldwide. He holds the belief that securing a prominent partner like William Hill demonstrates Aspire Global’s status as a major player in the iGaming sector.
From William Hill’s perspective, this is all about delivering an exceptional gaming experience to Colombian users. Their Chief Executive, Ulrik Bengtsson, emphasized their constant pursuit of top-tier local solutions and highlighted BtoBet’s established presence in the Colombian market as the deciding factor in their partnership.
This development follows William Hill’s recent acquisition of a controlling interest in Alfabet, a Colombian gaming company. This action further underscores their dedication to expansion and diversification on an international scale.
