## UFC and bet365 Amplify Collaboration
The Ultimate Fighting Championship (UFC) and bet365 have revealed an expansion of their alliance, cementing the sports wagering platform as the UFC’s sole official betting associate in the United Kingdom and Ireland.
Elevating their prior teamwork, the two giants will debut a fresh digital MMA program titled “One on One.” Steered by renowned UFC expert Laura Sanko, the program will showcase a shifting lineup of MMA figures and provide enthusiasts with pre-fight insights, post-fight examinations, and unique behind-the-scenes material.
The bet365 emblem will also be prominently displayed across a selection of the UFC’s digital offerings shared on their social media channels, guaranteeing extensive exposure for the company.
“After a prosperous 2021 with bet365, we are eager to broaden our collaboration with even more captivating material for our supporters this year,” stated Nick Smith, UFC Vice President of Global Partnerships. “We are certain this will be another significant year in our enduring association with bet365.”
This augmented collaboration will also grant bet365 brand visibility on UFC FIGHT PASS, the Ultimate Fighting Championship’s digital membership platform, in addition to branding prospects within the Octagon at designated UFC gatherings.
As an extra perk, enthusiasts who subscribe to the bet365 “One on One” YouTube channel will have the opportunity to secure passes to UFC London and other thrilling UFC spectacles.
“We are delighted to be prolonging our partnership with the UFC, particularly as they come back to the UK for live events this year,” a bet365 representative remarked.
We were thrilled to provide Laura Sanko with a dedicated space to engage with UFC enthusiasts and offer her knowledgeable perspective and commentary on all the bouts!
