888bets is joining forces with NE Group to break into the Angolan market. This strategic move holds significant weight for 888bets, especially considering their latest Q1 2024 financial results revealed a widespread revenue dip. They anticipate this venture into a fresh market will contribute to a positive shift in their performance.
Operating under the 888Africa banner, which encompasses all of 888bets’ initiatives across Africa, the company will introduce Angola to the 888bets sports wagering and iGaming experience. They already manage a diverse portfolio of online betting and gaming products within various regulated markets. This collaboration will empower Angolan users to participate in online sports betting via the 888bets platform, granting access to features such as their well-received Aviator crash game.
888bets is placing its trust in the proficiency of NE Games, a B2B iGaming software provider possessing extensive familiarity with the rapidly expanding African market. They firmly believe that NE Games’ grasp of the local landscape will be pivotal to their triumph.
Naturally, 888bets underscores its dedication to responsible gaming practices. Their platform is furnished with responsible gaming resources and a specialized team tasked with overseeing player activity.
Imran Bukhari, the head of NE Games, shared his enthusiasm about the introduction of 888bets’ sports wagering platform in Angola. He stressed their dedication to delivering a premium experience for sports betting fans. Bukhari pointed out that their sports betting system, tailored specifically for the African market, coupled with their efficient frontend solution, allowed 888bets to expand quickly.
This news follows NE Group’s collaboration with WA.Technology in February, which resulted in the creation of a new joint venture headquartered in Africa.
