Betway Serves Up New Sponsorship Deal With Stockholm Open

## Betway Inks Sponsorship Agreement with Stockholm Open

Betway has secured the designation of official wagering associate for the Stockholm Open, further enhancing its portfolio of tennis sponsorships. This collaboration underscores Betway’s dedication to the sport, linking them with one of the most esteemed indoor competitions on the ATP circuit.

The agreement provides Betway with sole wagering partnership privileges and prominent branding around the court, guaranteeing significant exposure throughout the tournament. Kristoffer Svensson, leading the organizational body for the 2021 event, conveyed his enthusiasm for the joint effort.

“We are delighted to welcome Betway to the Stockholm Open family,” remarked Svensson. “We anticipate an exhilarating and dynamic week of elite tennis alongside Betway and all our devoted supporters.”

This year’s tournament, slated for November 6-13, signifies a triumphant comeback following the disruption brought about by the global health crisis. The Stockholm Open, a mainstay on the tennis calendar since 1969, boasts a storied legacy of iconic champions, including the likes of Borg, McEnroe, Becker, Bjorkman, Federer, and Tsitsipas, all of whom have graced the court at the Royal Tennis Hall in the Swedish capital.

“The Betway brand takes pride in partnering with the Stockholm Open,” stated Anthony Werkman, Chief Executive Officer of Betway. “As the longest-standing ATP indoor tournament worldwide, it occupies a unique position in tennis history, and we are eager to serve as their exclusive wagering associate for the upcoming three years.”

Betway is experiencing a winning streak! The company has expanded its sponsorship reach by adding another tennis competition, bringing its total support to an impressive ten ATP Tour events in 2021.

Previously this year, they secured a prominent agreement with the Hamburg Open, prominently displaying their logo around the court. Additionally, their successful collaboration with the European Open in Belgium last September was a major triumph!

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