As the 2024 European Championship nears, France is preparing to address a possible increase in gambling issues. With soccer being a national passion and wagering a common leisure activity, the National Gaming Authority (ANJ) is especially worried about young adults. They constitute the largest demographic of bettors, and with a home tournament approaching, the risks are significant.
Consider this: more than half of France will be captivated by the Euros, and a third of them will have placed bets on the outcomes. Football already dominates internet gambling, generating an astounding €40 billion in 2023 alone. Now, envision the impact a major competition like this could have. The ANJ projects it could reach a massive €10 billion in wagers, particularly if France advances far.
To counter the negative aspects of this betting craze, the ANJ has initiated a powerful new initiative. Forget those easily disregarded warnings you see on advertisements – they’re opting for a blunt and authentic approach. Picture vivid yellow posters displayed prominently, showcasing stark narratives of dependency and the ruinous repercussions. It’s a stark reminder, prompting individuals to visit Evalujeu, a platform where they can evaluate their gambling behaviors and seek assistance if required.
Following a spike in gambling issues during the 2020 UEFA European Championship, gaming providers in France have increased their emphasis on responsible gaming initiatives, as per Isabelle Falque-Pierrotin, the director of the French National Gaming Authority (ANJ). This encompasses a modification in promotional approaches, concentrating on more restrained campaigns.
These endeavors are apparent in the most recent media tactic, which, although still incorporating a blend of digital and conventional platforms, appears to prioritize conscientious participation. Falque-Pierrotin highlighted the significance of sustaining this impetus as France gets ready to organize significant athletic competitions such as the Rugby World Cup and the 2024 Olympic Games, underscoring that the ANJ will be meticulously observing all activities.
