Betsson is making a significant push into the Brazilian market! They have secured the title sponsorship of the Pernambuco State Championship, a major football competition in one of Brazil’s most ardent soccer regions. This move aligns with Betsson’s ambition to establish itself as the leading brand in Latin American sports wagering. They are planning numerous promotional campaigns and activities throughout the tournament, which commences on January 22nd as the “Campeonato Pernambucano Betsson 2022″.
The Pernambuco Championship already holds considerable prestige – last year’s final shattered viewership figures, surpassing even larger tournaments in São Paulo and Rio de Janeiro. This collaboration with Betsson translates into increased financial backing for the sport, supporting various aspects from officiating to cutting-edge VAR implementation. For Betsson, it presents an opportunity to align with a tournament renowned for its caliber and heritage.
This is not Betsson’s initial venture into Brazilian football. They have been active in the country since 2019 and already serve as a sponsor for Íbis Sport Club, a team boasting a devoted following that has finally earned its return to the Pernambuco Championship’s top division after a 21-year absence!
The Pernambuco Tournament is a significant event in Brazil, considered one of the largest and most thrilling regional competitions, boasting millions of devoted supporters,” stated Andre Gelfi, Head of Betsson Brazil. “Our sponsorship of Sport Club do Recife has already yielded impressive results within the area, and we are confident that this collaboration will further enhance our brand recognition and enable us to engage with enthusiasts on a more profound level.”
