Betegy has unveiled a fresh, smart banner service that customizes ads for bettors.
Betegy has rolled out a new intelligent banner service that adapts advertisements to individual players. This service acts as a tool that allows Betegy to craft banners based on data collected about player wagering habits, meaning that players will receive personalized content. This information stems from operator customer relationship management (CRM) data.
Betegy claims the service enhances ad interaction due to the “custom call to action” each player receives.
“We are thrilled to introduce this latest content personalization advancement for our clients,” stated Alex Kornilov, CEO of Betegy. “The integration with CRM systems enables our clients to deliver more focused and pertinent advertising to each player, resulting in heightened engagement, retention, and ultimately, income.”
Kornilov further stated that the intelligent banner feature will empower operators to provide a more customized experience for players and deliver valuable insights.
“We are delighted that the introduction of the intelligent banner feature powered by CRM integration allows us to elevate banner personalization to a new level,” he added.
This groundbreaking technology is a game-changer for our client marketing groups. It enables them to craft ads that are perfectly customized to each player’s interests, making them more prone to clicking and participating. This signifies a win-win scenario for all parties involved!
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