## The Effect of COVID-19 on Gambler Feelings in 2020
Gaming businesses encountered a difficult period in the initial six months of 2020. Many were simply trying to survive. However, as confinement measures eased and sporting events resumed, companies could begin to contemplate the future.
This online seminar will discuss how gaming businesses can recover from the pandemic, expand again, and capitalize on new opportunities in this altered landscape.
Earlier this year, Trulioo conducted a comprehensive study in the United Kingdom and the United States regarding public sentiment towards establishing online accounts and verifying their identities.
This session will unveil the findings and elucidate how these insights can assist gaming companies in providing their customers with an optimal experience, particularly during the initial registration process.
Gamblers desire to open accounts swiftly, effortlessly, and securely. If gaming companies mismanage this aspect, they could confront significant challenges, especially in this volatile market.
Its undeniable that the requirement for streamlined account initiation has only amplified during the recent months of COVID-19 restrictions. Individuals are feeling insecure and more concerned about threats surrounding them. In a completely digital economy, they’ve become more discerning and refined in their use of digital services – they recognize quality, and they won’t settle for anything inferior.
Trulioo will present a case study emphasizing how a global gaming operator ensured they could fulfill compliance responsibilities and safeguard customers, while simultaneously providing a top-notch account creation experience.
**Key takeaways**
This online seminar is sponsored by Trulioo.
Trulioo is a worldwide identity verification company that offers instant online identity and business verification coverage for over 5 billion individuals and 330 million businesses globally.
The company recently conducted a survey to comprehend the significance of initial impressions in online gaming. For 77% of online gamers, the account onboarding process can “make or break” their future relationship with a brand. Players anticipate operators to deliver speed and security during the current crisis, particularly they expect real-time identity verification during account creation.
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